Items where Kingston Author is "Patel, Kavita"
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Article
Burchell, Kevin, Rettie, Ruth and Patel, Kavita (2013) Marketing social norms: social marketing and the 'social norm approach'. Journal of Consumer Behaviour, 12(1), pp. 1-9. ISSN (print) 1472-0817
Conference or Workshop Item
Rettie, Ruth, Burchell, Kevin, Eslambolchilar, Parisa, Studley, Matthew, Byrne, Richard, Chambers, Simon and Patel, Kavita (2010) CHARM: the social norm approach to sustainable behaviour change. In: Digital Futures 2010 - Digital Economy All Hands Meeting; 11 - 13 Oct 2010, Nottingham, U.K.. (Unpublished)
Burchell, Kevin, Rettie, Ruth and Patel, Kavita (2010) Marketing social norms: what can the ‘social norm’ approach bring to social marketing? In: Academy of Marketing (AM) Conference 2010: Transformational Marketing; 6-8 Jul 2010, Coventry, U.K.. (Unpublished)
Thesis
Patel, Kavita (2015) iGreen : a social norms intervention to encourage pro-environmental behaviour. (PhD thesis), Kingston University, .